Several brands involved, including Louis Vuitton, Moet Hennessy and Tag Heuer, with more expected to be announced.

The deal grants airline marketing rights for the NHL’s Washington Capitals, the NBA’s Washington Wizards and the WNBA’s ...

NHL commissioner Gary Bettman again rules out imminent expansion and changes to private equity investment rules.

Premier League club are weighing up modernising their long-time home against building an entirely new stadium.

Major League Baseball attributes growth in popularity at home and in-stadium to rule changes that have made the game more ...

The sportswear giant hopes the appointment of company veteran Elliott Hill can reposition the company for growth.

The IPL would remain exempt under the plans as the national governing body looks to protect the domestic cricket season.

Dating back to the 1950s in an effort to rebuild European relationships through sports, the Champions League has gone through ...

At SportsPro AI, OpenAI and ChatGPT used some jaw-dropping tech to show exactly why measured enthusiasm around artificial intelligence is warranted.

Ohtani, who became the first player to ever hit 50 home runs and steal 50 bases in the same year, sold more uniforms than any ...

All the extra funding for the FA Cup is concentrated on the first three rounds in a financial boost to lower-league clubs.

Brightside Windows and NewAge Products have signed deals to place their respective logos on both teams’ uniforms.