On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Omar Tawakol sold two companies in five years. But he’s in no rush with his new virtual product placement startup Rembrand.

The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...

With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for ...

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...