Since Apple doesn’t give out preliminary sales figures, analysts use a number of measures to estimate how sales are going. According to TF International Securities, Apple sold 37 million iPhone 16s in the first weekend of pre-sales, which was a 12 percent drop from the iPhone 15 debut in 2023.

Apple's budget-friendly iPhone SE is set for a major overhaul with a fourth generation model expected to launch in spring 2025. The

Recently, Apple unveiled its latest phone, the iPhone 16. While it will provide users with a phone that is ready for artificial intelligence (AI) features, it may not be all that exciting. But looks can be deceiving, and early accounts are that the new iPhone is doing just fine. Here's why it could be a big growth catalyst for the business.

Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped.

Apple's iPhone 16 series officially launched on. Driven by the boost from generative AI and notable processor upgrades, telecom operators, e-commerce platforms, and physical retailers are generally optimistic about the iPhone 16's sales outlook.