Shares of Levi Strauss & Co. slid after hours on Wednesday after the jeans maker tempered its full-year sales forecast, even as management said its core Levi’s brand was leading the way toward improvement and called out potential gains from its new partnership with Beyoncé.

Levi Strauss said on Wednesday it was considering a sale of its underperforming Dockers brand and forecast fourth-quarter revenue below expectations, sending its shares down 10% in extended trading.

Denim-maker Levi Strauss is looking to sell its Dockers brand as the khaki maker drags down the company's overall performance.

Levi Strauss cut its annual revenue guidance and said it was exploring selling its Dockers fashion line, as Chief Executive Michelle Gass looks to center the company on its namesake brand. Shares (

Dockers, the khakis brand that was once a byword for business casual attire, has been put under a review for a potential sale by owner Levi Strauss. After they were introduced in 1986, Dockers became a mainstay of middle-aged men’s wardrobes. The brand “is credited with inventing Casual Fridays,” Levi Strauss has said.

US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after revealing its Q3 net revenues of $1.5bn were flat on a reported basis.

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Levi Strauss & Co LEVI revealed on Wednesday its consideration of selling the Dockers brand. Following this announcement, the company’s shares experienced a 10% drop in after-hours trading. What Happened: The iconic denim company is concentrating on expanding its core Levi’s brand and Beyond Yoga activewear line,

The brand contributed about 5 percent of quarterly revenues as Dockers sales slackened by 15 percent from a year ago.